
Our partnership strategy in key figures
A strategy aligned with our values
Our partnerships are carefully selected to embody our strategic pillars.
Local ecological transition
Reduction of emissions (target: -83% by 2030), support for events and actors committed to the environment.
Resource conservation
Initiatives promoting responsible consumption of drinking water, awareness campaigns through clubs and communities.
Diversity and inclusion
Promoting diversity in sports, leadership, and technical professions related to water.
Useful and impactful visibility
More than just a logo, a voice. We create content and initiatives that convey a collective message.
Impact partnership: our objectives


Strategic alignment
Partnerships support our sustainable business model.

Community involvement
Strong local roots, support for initiatives close to the communities.

Environmental impact
Concrete actions to promote tap water, best practices, and limit carbon footprints.

Shared innovation
Collaboration with pioneering organizations in green technology.

Win-win partnership
Useful and actionable trade-offs, designed through co-construction.
A rigorous method for responsible choices
Our evaluation framework
Our partnerships are selected using a multi-criteria grid that guarantees their consistency, impact, and ethics.
Criteria: reputation, CSR commitment, innovation, cultural compatibility, financial stability, etc.
What we refuse
- Partnerships not aligned with environmental protection
- Polluting activities (motorized rallies, events with a high carbon footprint)

Highlighting partnerships in a different way: creative and useful activation
Eco-friendly actions on site
Water fountains, reusable cups, sustainable signage
Inspiring content with our partners
Videos, podcasts, testimonials from committed athletes, local web series
Activities at key events
Educational stands, educational games, workshops for children
Measure to progress
Continuous assessment
We measure the impact of our partnerships using specific indicators:
- Brand awareness and engagement
- Environmental and social impact
- Interaction rate/media presence
- Behavioral changes (drinking tap water, recycling, sustainable transportation, etc.)

