Our partnership strategy in key figures

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A strategy aligned with our values

Our partnerships are carefully selected to embody our strategic pillars.

Local ecological transition

Reduction of emissions (target: -83% by 2030), support for events and actors committed to the environment.

Impact partnership: our objectives

Strategic alignment

Partnerships support our sustainable business model.

Community involvement

Strong local roots, support for initiatives close to the communities.

Environmental impact

Concrete actions to promote tap water, best practices, and limit carbon footprints.

Shared innovation

Collaboration with pioneering organizations in green technology.

Win-win partnership

Useful and actionable trade-offs, designed through co-construction.

A rigorous method for responsible choices

Our evaluation framework

Our partnerships are selected using a multi-criteria grid that guarantees their consistency, impact, and ethics.

Criteria: reputation, CSR commitment, innovation, cultural compatibility, financial stability, etc.

 

What we refuse

  • Partnerships not aligned with environmental protection
  • Polluting activities (motorized rallies, events with a high carbon footprint)

Highlighting partnerships in a different way: creative and useful activation

Eco-friendly actions on site

Water fountains, reusable cups, sustainable signage

Measure to progress

Continuous assessment

We measure the impact of our partnerships using specific indicators:

  • Brand awareness and engagement
  • Environmental and social impact
  • Interaction rate/media presence
  • Behavioral changes (drinking tap water, recycling, sustainable transportation, etc.)

Join our ecosystem of mission-driven partnerships