Partners for Water

More than support, a shared mission.

Water is life. And for too long, it has been undervalued.
We choose partners who believe, like us, that protecting water means protecting the future. A committed vision for meaningful partnerships: our mission-based sponsorship strategy.

At Saur, we no longer view sponsorship as a simple tool for visibility. It is a real lever for impact, a mutual commitment to the common good, a catalyst for transformation at the heart of our purpose: give water the value it deserves, for everyone, for the long term.

Every partnership we enter into is an alliance based on a shared mission: to protect water resources, accelerate the ecological transition, promote diversity, and innovate for future generations.

Let's discover some of our iconic partnerships:

All over the world, every partnership, from sports to music, from beaches to golf greens, becomes a place for action and exchange:

Creative activation with measurable impact.

We are proud to be the official partner of Special Olympics France for the 2026 Unified Football World Cup in Paris, which promotes diversity and inclusion. For Saur, inclusion and the protection of water resources are at the heart of every commitment.

Saur is also partnering with Antoine Albeau, a windsurfing legend and 27-time world champion. We share a passion for performance, innovation and respect for water and the environment. Watch the video of our historic commitment to Rugby Club de Vannes, featuring a resource awareness session during their visit to one of our operational control centres.

Our partnership strategy in key figures by 2030

100%

partnerships co-built together with our partners

+50%

partnerships incorporating concrete action on diversity

+30%

CSR awareness initiatives carried out at partner sites

Our objectives: impact partnership.

Strategic alignment

Partnerships support our sustainable business model.

Community involvement

Strong local roots, support for initiatives close to the communities.

Environmental impact

Concrete actions to promote tap water, best practices, and limit carbon footprints.

Shared innovation

Collaboration with pioneering organizations in green technology.

Win-win partnership

Useful and actionable trade-offs, designed through co-construction.

A rigorous method for responsible choices.

Our evaluation framework

Our partnerships are selected using a multi-criteria grid that guarantees their consistency, impact, and ethics.

Selected criteria:

– Brand awareness

– CSR commitment, environmental and social impact

– Innovation capacity

– Cultural compatibility

– Financial stability

– Interaction rate and media presence

We measure the impact of our partnerships using specific indicators to ensure their effectiveness and to embed our approach in a process of continuous improvement.

What we refuse

Partnerships not aligned with our values and specifically environmental protection and diversity.
Polluting activities (for example: motorized rallies, events with a high carbon footprint…).
Animal mistreatment

Creating lasting positive change, for example:

Be part of a movement: Together, let’s create a wave of positive impact.

If interested, please contact us