But this paradigm shift was already a reality for those working to manage water resources. Combined with disastrous climate events like droughts, floods and water stress, population growth and a production model that relies on excessive abstraction and has to cope with increasing levels of pollution from multiple sources can only raise serious questions about the long-term sustainability of current water management models.
It is this accumulation of pressure on our water resources that led us in early 2022 to reiterate our purpose to encourage all stakeholders, from local authorities to industry, individuals, farmers and non-profits, to fully appreciate the true importance of water.
Now is the time to work together on accelerating towards a global water transition on a massive scale.