Editorial
Water is the source of all life and our planet’s most precious resource. It therefore deserves our best efforts.
The availability of quality water is one of the most important challenges we face, and will continue to face, over the coming years. Climate change, the acceleration of drought episodes and the increase in flooding are forcing us all, as prescribers and users, industries and municipalities, to change the way we view this resource. To do this, we need to be bold enough to reinvent our profession and build new partnerships.
This is why the Saur group is now adopting a corporate purpose, in order to restore to water the value it deserves:
“To advocate that everyone (municipalities, industries, citizens, farmers, NGOs, and civil society as a whole) gives water the value it deserves. Beyond our initial business – that of providing an adequate supply and responsible treatment of high-quality water – we are committed to act and to convince others so that together we can invest to save water and invent new models to preserve the most precious resource on our planet.”
This corporate purpose will guide all our decisions and will set the course for our transformation to become the champion of the water transition by 2030.
We are a pure water player – it is our business, our expertise and our know-how. We believe in our group’s ability to offer a model that conserves resources and promotes the circular economy by means of innovation.
Through the complete overhaul of our brand identity and our signature, Mission Water, we want to assert our commitment and action the sustainable business model we are building together. Behind Mission Water are 12,000 employees in nearly 20 countries who dedicate themselves each day to building a different, committed and meaningful Group, in permanent interaction with its ecosystem, in order to contribute to a more secure world for future generations.
A new identity to support our corporate plan
Our new visual identity has been designed to express our mission and our corporate plan. Both are represented by a stylized and consistently balanced symmetrical motion; a perpetually developing force that looks to the future and listens to its ecosystem. They also symbolize the combined strengths of Saur and its ability to offer confidence and protection for today and tomorrow. its color reasserts our fundamental water industry expertise. Its shape represents the unity of our Group and its commitment to actively involving all stakeholders in saving and conserving water resources.
The overall impression is of a wave in motion on the surface of the water.
Our new identity will be accompanied by the Mission Water brand signature.
Together, we are Saur. Mission Water.
A corporate mission that guides everything we do every day
For almost a century, the Saur group has been at work protecting and conserving water resources in all its operating regions. As a basic, essential resource for all forms of life, water is central to our very existence. In today’s world, this precious resource is subject to many threats that not only jeopardize our own future, but also the survival of all ecosystems and natural environments. At a time when the challenges of the ecological transition are central to the problems faced by society worldwide. Saur is reasserting its commitments to talking action, advocating and rallying all stakeholders to ensure a safer world for future generations. Mission Water is the fusion of all 3 of these commitments.
- As a global force in the water industry, we take action on a daily basis to ensure that people have the water they need in terms of quantity and quality.
- To ensure that this happens, we advocate that everyone (municipalities, industries, citizens, farmers, NGOs and civil society as a whole) gives water the value it deserves.
- At Saur, we are innovators, catalysts and unifers. We use all our knowlegde, expertise and skills to rally as many people as possible arounf the stakes of water.
Over and above out traditional core business, we are committed to act and convince others around the world so that together we can invest to save water and invent news models to preserve the most precious resource on our planet. Our commom cause is the future water.
